Raise your hand if you've ever come across marketing acronyms and thought, "Wait, what on earth do these mean?" Let’s decode three that are key for marketing:
USP- Unique selling proposition. This is what sets your company apart from the competition. Your selling propositions are the answer to your audience's pain point, it is the reason they are going to buy your product.
TAM- Total addressable market. This is the audience size that your product or service could potentially reach. You may have a tiered approach, a more narrow audience and goal to expand your audience. Or maybe you offer a few products that appeal to different audiences. Overall, this is the total size of your potential audience.
GTM- Go-To-Market, is your strategic plan to bring you product or service to the market. For example, this would be the plan that will include your USP, a background research about your market, your competition and how you are positioned- to name a few.
Wondering about other acronyms? contact TAG Marketing to learn more.
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👋 I’m Anat Yaniv, founder of TAG Marketing Services.
🌎 A B2C marketing agency, focused on growth and US market entry.
🎯 Services include: Fractional CMO/strategy, GTM, marketing audits, paid media strategy, data reporting, brand support and more.
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